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buildup, neutralise brassiness and help prevent future discolouration.
Designed to target metals and minerals from hard water, it helps restore clarity and brightness while keeping tone balanced and even. The easy-to-apply foam ensures even distribution for consistent results without over-toning or staining.
A next-generation purple shampoo for cleaner, brighter and more balanced blonde.
Benefits
Removes buildup from metals and minerals
Neutralises yellow and brassy tones
Helps prevent future brassiness
Restores a brighter, more even blonde tone
Foam formula for easy, even application
Does not stain or over-tone the hair
Key Features
Triple-Action Technology
Removes buildup, neutralises brass and defends against future discolouration.
Metal & Mineral Detox
Helps eliminate impurities from hard water that dull blonde hair.
Tone-Correcting Pigments
Balance unwanted warmth while maintaining natural-looking results.
Foam Application
Ensures lightweight, even coverage from roots to ends.
How to Use
Apply to wet hair.
Distribute evenly and lather from roots to ends.
Leave on for 1–3 minutes.
Rinse thoroughly.
FAQs
Who is this shampoo best for?
It is ideal for blonde, highlighted or lightened hair.
Does it remove brassiness?
Yes, it neutralises unwanted yellow and warm tones.
Will it stain my hair or hands?
No, it is designed to tone without staining or over-toning.
What makes it different from regular purple shampoo?
It removes metals and minerals while also correcting tone.
How often should I use it?
Use as needed to maintain brightness and tone.
Can it help with hard water buildup?
Yes, it helps remove buildup from minerals that affect hair tone.
buildup, neutralise brassiness and help prevent future discolouration.
Designed to target metals and minerals from hard water, it helps restore clarity and brightness while keeping tone balanced and even. The easy-to-apply foam ensures even distribution for consistent results without over-toning or staining.
A next-generation purple shampoo for cleaner, brighter and more balanced blonde.
Benefits
Removes buildup from metals and minerals
Neutralises yellow and brassy tones
Helps prevent future brassiness
Restores a brighter, more even blonde tone
Foam formula for easy, even application
Does not stain or over-tone the hair
Key Features
Triple-Action Technology
Removes buildup, neutralises brass and defends against future discolouration.
Metal & Mineral Detox
Helps eliminate impurities from hard water that dull blonde hair.
Tone-Correcting Pigments
Balance unwanted warmth while maintaining natural-looking results.
Foam Application
Ensures lightweight, even coverage from roots to ends.
How to Use
Apply to wet hair.
Distribute evenly and lather from roots to ends.
Leave on for 1–3 minutes.
Rinse thoroughly.
FAQs
Who is this shampoo best for?
It is ideal for blonde, highlighted or lightened hair.
Does it remove brassiness?
Yes, it neutralises unwanted yellow and warm tones.
Will it stain my hair or hands?
No, it is designed to tone without staining or over-toning.
What makes it different from regular purple shampoo?
It removes metals and minerals while also correcting tone.
How often should I use it?
Use as needed to maintain brightness and tone.
Can it help with hard water buildup?
Yes, it helps remove buildup from minerals that affect hair tone.